Those who know me understand my appreciation for good marketing and creative strategies to build brand equity. But I'm still blown away by how much my kids absorb. We had to run to Staples last night for some errands. We pull into the parking lot and My Big Guy announces.
Big Guy - "This is the store that has the Easy Button!"
Us - "The what?"
Big Guy - "The Easy Button. That was easy!"
Now I'm an excellent watch dog when it comes to TV viewing, so I know he's probably only seen this ad 1 or 2 times - esp since Noggin in our channel of choice these days. So the fact that it sunk in so quickly...what else is going on in my son's head???